Archive for energizing factors

Many creative corporate employees trying to innovate fail because they don’t fully grasp the social component of innovation. It is a social beast that must be fed and nurtured in many ways. It requires healthy relationships and many connections within your organization in order to help your peers and others recognize and act on the value you provide. For companies and individual inventors, developing the ties with the right people is again critical for innovation success, even at the earliest stages of your journey. The social component is often far more important that the technical components of innovation.

In this Pixetell video presentation, I briefly discusses the social side of innovation and give a plug for one of my favorite books, Never Eat Alone by Keith Ferrazzi, a resource that can help corporations and individuals better “feed innovation.” Keith’s book, coupled with the insights we provide in Conquering Innovation Fatigue, can help you build the right relationships you need for innovation success.

Ultimately, innovation in an organization works best when people are intrinsically motivated to innovate. The spread of an innovation–which is what innovation success is all about–also requires that target customers have an incentive to adopt and spread the innovation. FUN can be one of the most exciting incentives. Is your innovation sytem fun? Is your product fun? Have you considered how you can make it fun to drive interest and adoption?

Here’s a little video from The Fun Theory that shows how engineering fun can bring exciting results on the street. (Hat tip to inventor Fung-jou Chen.)

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InnovationFatigue.com is the official blog for the new book, Conquering Innovation Fatigue. Here we provide supplementary innovation, news, tips, updates, and, when needed, a correction or two, to keep those who are using the big on the inside edge for innovation success.