trade secrets

Take a Broad Approach to Intellectual Property Strategy

I’ve noticed that many companies tend to emphasize patents in their IP strategy. Sometimes that’s almost all they consider. Sound IP strategy, however, requires applying a variety of tools. A broad approach to intellectual assets is more important than ever. Patents of various kinds, trademarks, trade secrets, copyright protection, and low-cost publications can all play …

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David and Googleliath (or VSL vs. Google): A Small Company Fighting a Giant Reminds Us Why Software Patents Matter

A small start-up company fighting one of the great giants of all time: it’s a classic story of David vs. Goliath, or in this case, David vs. Googleliath (a.k.a. VSL vs. Google). Many small companies have claimed that Google misappropriated trade secrets or other IP, but rarely has Google graciously (and accidentally) cooperated in providing …

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Open Innovation and Trade Secrets

A culture that can protect trade secrets is vital for innovative companies. Such a culture becomes especially important in collaborative innovation efforts where failure to protect trade secrets can severely damage partners and the offending company’s reputation.  Chinese companies are increasingly recognizing the value of what the West calls “open innovation.” In fact, forms of …

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Trade Secrets: Tips Given at the Global IP and Innovation Summit, Shanghai, Sept. 4-5, 2013

I had the privilege of speaking at the Global IP and Innovation Summit, Sept. 4-5, Shanghai, organized by Managing IP, an outstanding IP magazine. This was a terrific conference with about 300 participants, opened with a keynote from the Acting Director of the US Patent and Trademark Office, Teresa Stanek Rea. I got to chat …

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