Brasília: Lessons from a Brilliant Economic Experiment

Below is a Pixetell recording to share some new information about the economic revolution in Brasília, Brazil, wherein a government in tune with the “voice of the innovator” has worked to get out of the way of business success and to do provide the infrastructure and educational opportunities needed for long-term success. Amazingly, the local government there has had the courage to do more than talk about being efficient and cost-effective, but has actually gone through the painful process of “debureaucratization,” reducing bureaucratic jobs by 20% and the number of government agencies at the state level by 59%. The results of this experiment over the past four years have been dramatic and are paving the way for further innovation and increased quality of life.

Special thanks to Adriano Amaral, Secretary of State for the State Department of Economic Development in Brasília for meeting with me and sharing his insights and experiences. Like many of the leaders in Brasília, Adriano is not a career politician, but an experienced business leader who has led successful startups, stepped in to bring struggling businesses to life, advised large and small companies, and taught some of the best MBA students in the world. The success of the Federal District of Brasília demands further attention, and will be covered in our next book. We continue to look for further experts to interview as we explore the many stories and lessons from this region and from Brazil in general. Let us know if you have experiences and expertise to share! Email me at jlindsay at, or use the contact page on this blog.

The Pixetell below is set to 640 x 480 pixels). To see the full-sized presentation in higher resolution, click on the full-screen icon in the lower right-hand corner, or to view this in a new window, use this Pixetell link. Pixetell, by the way, is an incredibly easy and extremely innovative tool for sharing information from your computer.

Related resources include the Brazilian Studies Association,, and CETEB.

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