Magic and Innovation: A Lesson on Corporate Alignment from a Cut and Restored Paper Trick


In this 4-minute video clip, I illustrate some of the principles from our book, Conquering Innovation Fatigue, using one of my favorite magic tricks, a version of the cut and restored paper trick. It speaks to the need for the innovation community in a corporation and other elements to be aligned with the true objectives and goals of the corporation. I performed this effect for the audience of the CoDev conference on open innovation in 2009, where I came up with this line: “If you’re not aligned, you’re skewed.” See if it fits.

From (the Magic Innovation channel): “Analogy of the Cut and Restored Paper Strip: Alignment and Connectivity for Innovation Success,” August 13, 2009. Recorded in Appleton, Wisconsin. All rights reserved.

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