Nov
23

Death Panels for Innovation: How Are Your Corporate IP Review Boards Doing?

By
Is Your Comapny on the Cutting Edge of Innovation?

Is Your Company on the Cutting Edge of Innovation? Your IP Review Board May Be.

Death panels have been a hot topic for speculation from some folks worried about health care reform, but in the world of innovation, genuine death panelsĀ have long been in place in corporations. Innovation death panels, disguised as intellectual property review committees or IP review boards, have been sending great inventions and great business concepts to an early death for decades. Further, the ways these panels operate can kill innovation at a broader level by discouraging inventors, keeping them out of the loop, and ensuring that whatever is left of their drive is unlikely to bear fruit.

Rationing has to be a reality when it comes to IP because only a small fraction of potentially valuable concepts justify the expense of filing a patent. But failure to pursue a patent need not be an innovation killing event. It can, in fact, be a valuable opportunity. When operated properly, the IP review board can provide a tremendous opportunity to educate, motivate, guide, and inspire corporate inventors, even when the current invention they have brought forward is not right for patenting.

One key is treating the inventors with respect and giving them a chance to be heard, as well as a chance to hear and learn from the review board. Many inventions are not properly understood before a decision is made, and inventors facing that can become cynical. Many inventors in corporations also don’t fully grasp how decisions are made and what the review board is looking for. Use the review process as a way to help the inventor understand the process and the criteria for decision making. ideally, you have a written strategy statement that provides guidelines and specifies where innovation is needed, helping the inventors know what to invent. You can also use the review board experience to recognize the contributions of inventors, treat them with respect, and help them feel motivated and connected, even if their first few tries don’t go anywhere.

The culture engendered by your IP review board or committee can be a matter of life or death for innovation in your company. Don’t let it become a death panel. Watch the process through the eyes of the inventors–listen to the voice of the innovator–and make sure you have a healthy and wholesome system that strengthens innovation, notĀ  decapitates it.

In Conquering Innovation Fatigue, we discuss the importance of understanding innovation from the perspective of innovators, and make recommendations for managing and motivating prospective innovators in the corporation, including suggestions for running IP review boards and guidelines on building trust, aligning innovation efforts with corporate needs, and creating cultures of innovation. Sections on corporate innovation are written for both employees seeking to develop innovations and for leaders seeking to encourage it. You must understand and conquer or work around the many innovation fatigue factors that impede innovation in so many corporations.

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InnovationFatigue.com is the official blog for the new book, Conquering Innovation Fatigue. Here we provide supplementary innovation, news, tips, updates, and, when needed, a correction or two, to keep those who are using the big on the inside edge for innovation success.