Crazy Foods, an intriguing spot I photographed in a small and actually very innovative town in Veracruz State, Mexico, represents the wild and crazy ideas of prospective innovators that, like most innovative concepts, end up in failure. Brilliant ideas deemed crazy by others often really are, and those that have potential for crazy success can face numerous innovation barriers, like those we document in Conquering Innovation Fatigue. The way of the innovator is often hard, but there are shortcuts and work-arounds to many of the barriers. Innovation success can be much more likely, both at the personal and corporate levels, if you know what others have learned and understand how to deal with the threats that will surely come your way.
May 2010 be a great year for crazy and successful innovation!