packaging

The Forest Bioproducts and Paper Industries: The Need to Conquer Innovation Fatigue

The North American paper industry suffers from a largely undeserved image problem. Many view it as an antiquated smokestack industry, when it has been a leader in exciting areas in technology and business practice. Fans of biofuels and green energy, for example, should know about the pioneeing efforts from the forest bioproducts industries, including many …

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Innovative Packaging to Alleviate Competitive Threats: Lessons from Aleve®

Some tremendous products don’t reach their potential in the marketplace due to inattention to packaging. Smart entrepreneurs in consumer goods, medical products, and other areas understanding that packaging not only governs much of the response of shoppers to your product on the shelf, but also can affect its value and function after purchase. Child resistant …

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